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Entries for 'Jim Carr'


That's right. I said it. Pushing your guarantee can actually cost you customers. Don't get me wrong - offering a guarantee is a good thing. It's how you present it that really matters

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Ever wonder why one home will sell for more than a similar home in the same neighborhood? You'll hear all sorts of reasons. One house has this feature or that feature while the other one doesn't. That's part of it but certainly not all.

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Writing headlines can be tricky, but it's not so hard if you keep a few basic things in mind.

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Did you ever wonder why some TV advertisers use website addresses like The answer is simple: They're spending their money wisely.

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 Are you missing out on new customers because you're not displaying your website address properly? Chances are the answer is yes.

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